EXECUTIVE SUMMARY
Goal-oriented corporate and marketing communications
professional with 20 years multinational experience in public and private
sectors, including education, financial information, engineering services and manufacturing
industries. Closely interact with senior executives on internal and external communications
strategies to support performance and growth objectives. Supervisory and budget
experience.
CORE STRENGTHS
■ Communications Management
■ Marketing Communications
■ Corporate Branding
■ Strategic and Tactical Planning
■ Online and Mobile Marketing
■ Social Media Marketing
■ Budget Allocation
■ Staff Management
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EDUCATION
Ph.D., Communications
University of Southern
California
M.A., Communications
Purdue University
B.A., Speech/ Theater/ English
University of North
Dakota
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QUALIFICATIONS & HIGHLIGHTS
■ Strong performance in developing effective corporate and marketing communications strategies, programs and technology solutions.
■ Highly capable at internet marketing, content management and ecommerce.
■ Effective communications advisor to senior management and leadership teams.
■ Adept at implementing key messages; facilitating change; speeding information delivery; sharing best practices.
■ Managed award-winning customer and member magazines to build relationships and improve retention.
■ Initiated media training program to enhance leadership skills.
■ Content leader on enterprise-wideemployee Intranet, aligning global
employees with corporate goals.
PROFESSIONAL EXPERIENCE
USF ALUMNI ASSOCIATION, January 2004 to present
Alumni Communications Director
Self-funded, $2.3 million membership-based organization
□ Develop strategic communication plans and visual identity guidelines to build brand.
□ Direct corporate and marketing communications, including e-commerce capabilities.
□ Doubled the association’s reach to alumni through mobile marketing and social media
marketing focused on Facebook, LinkedIn and Twitter.
□ Direct and establish measurement tools to determine effectiveness of marketing communication programs, including publications, email communications, internet usage, event marketing and PR.
□ Supervisory and budget responsibilities.
TICONA/CELANESE CORP., 2001 to 2003
Corporate & Marketing Communications Mgr/ Global Employee Communications Director
$4 billion multinational chemical/plastics manufacturing
□ Directed internal and external communication strategies and implementation plans.
□ Developed marketing plan to increase brand awareness of newly spun-off division, increasing trade media coverage by 30%.
□ Initiated transition to online pre- and post-sales literature, saving $80,000 annually.
□ Handled media, customer and employee statements for sensitive issues such as business exit strategies, corporate change in legal domicile and facility closure.
□ Supervised domestic and international staff. Managed projects on time and on budget.
FOSTER WHEELER CORP., 1998 to 2001
Manager, Corporate Communications
$4 billion engineering services company
□ Managed external communication strategies and implementation plans.
□ Edited and managed customer magazine, Heat Engineering/Foster Wheeler Review.
□ Media spokesperson.
□ Liaised with finance, investor relations and legal departments on investor communications and website.
DOW JONES & COMPANY, 1989 to 1998
Manager, Americas Group Marketing & Corporate Communications
$740 million, multinational, financial information division
□ Introduced interactive and database marketing to the division’s marketing mix to generate highly qualified leads.
□ Directed creation of the company’s first website at a time when a number of executives thought websites were a fad.
□ Expanded event marketing while reducing average costs by 40%.
□ Managed an eight-person department and a $3.5 million budget.